We all know that time is a rare, priceless, and a very precious commodity!
You have noticed that since the advent of "information technology" almost 2 decades ago, and more recently "social media" time has increasngly accelerated.
As we often say, in 2013 a minutes is 55 seconds and rapidly counting down.
In the auto business at the retail level we have for years accurately measured time in the service department, where it is sold on a per hour basis as a labour rate.
We also measure how long parts stay in inventory, vehicles linger in inventory, there are a myriad of estblished benchmarks that include an element of time as one of the variables.
Its fascinating to see countless folks attend the various conferences to seek additional knowledge, to gain some sort of competitive advantage while often overlooking time.
There is talk of processes, saving time, making it easier, communicating better, partcipating in social media, acquiring the latest software...and the constant chorus of no one having time.
Keep in mind that the service departement still counts time by the tenth of an hour, and still accounts for unapplied time.
Imagine for a moment if a dealer and or customer accounted for unapplied time in a showroom environment, in how long it takes to sell/assist a customer with a purchase decison...think about this for a moment...especially that customers increasingly want to conclude a transaction in 0.25 of an hour.
Time although often misunderstood, is the equaliser, and provides a priceless competitive advantage, to all the folks that are adept in the application and usage of time to achieve their goals and objectives.
Keep in mind that time is a finite resource, and the same amount is available to everyone.