What can we say, July was an month of epic results. As we said when most manufacturers are firing on all cylnders, reinforced by free flowing cheap money to fund purchases, leases, and deal with deficiencies...it generates records.
The biggest winner is the Canadian consumer when they acquire a vehicle.
Imagine for a moment if products would have a "cost cutting" content on their spec sheets, labels, ingredient lists. It would be interesting...what do you think?
To get your curiosity going for the various events starting today in Monterey, an informative Monterey Schedule and photo gallery.
The other day it struck us. Yes we had an epiphany to the extent of cost cutting that is rampant in all areas of production, manufacturing, and retailing.
We have often made reference to Power Point pilots, and spreadsheet jockeys in the processes of saving money, and cutting costs.
In the auto industry, one supplier cuts costs, the component is subsequently sub par, and a myriad of manufacturers initiate recalls. Yes...they are all using the same component, from the same supplier.
Lets assemble vehicles "somewhere" (ideally with low labor costs), lets cooperate with a plant that builds components for a few manufacturers (to save money) while creating an optic that its all separate, and all independently trained. Agreed many of these initiatives are empowered by technology, and were a mere figments of the imagination a few years ago.
Go to any retailer, prices are either up, and/or quality is down to control costs. Lets not even talk about the service that is provided my a myriad of retailers.
The value equation is a constantly moving target. Understanding the value received for the funds that are used is increasingly challenging.
Do we have to say that the "brand value" is inexorably becoming a "ball of grey" as it constantly morphs from one cost cutting vector to another in the ongoing effort to bolster the bottom line.
Is it a surprise for the consumer to gravitate towards the lowest cost denominator since its all a complex ball of grey.
What do you think?
The Colonel is hanging around this week, and we have done numerous entries on "horsepower" over the years. Use the search functionality to see which one grasps your attention.
Lets see what The Colonel has to say this morning, and what is rankling him.
Q: Good Morning, how are you this morning Colonel.
A: Doing very well and in a bit of a s%#t disturbing mood.
Q: Remeber your quest for 600 HP and massive torque.
A: Yes...that was a few years ago, and it cost a ton of money, and it was fun.
Q: That was prior to the 50 over, street racing laws were enacted.
A: Absolutely, and at one time we blew the doors off a Bimmer really bad.
Q: How bad?
A: Leave it as "obscenely, really bad".
Q: With the Challenger Hellcat it seems that horsepower is the flavour of the day.
A: It sure looks like it, which begs the question what do you do with it?
Q: What do you mean, it would at least satisfy some "below the belt" inefficiencies.
A: You guys are subtle this morning, but that is about it, it becomes an intellectual thing, with limited use except on a track.
Q: You always had a fascination for cars with power for decades now. In addtion to a strong preference for V8's which is perhaps archaic.
A: Yes...always enjoyed horsepower, and through the years have used horsepower in many instances. Because its been going on for years, I also understand that today its of limited use on public roads. Agreed V8's ia an enduring thing.
Q: You can use it on a track.
A: You need the correct cars, and drivers with well developed driving abilities, as well as a sizeable budget to deal with the wear and tear factor of track use. How many of those do you think are out there.
Q: We heard that these engines with blowers and turbos are heat sensative.
A: No kidding, when you get them to generate power, they also develop a ton of heat and most cars do not have the extended cooling capacities to deal with the heat.
Q: The 5.5 AMG blower motors cutting out.
A: One example, and all modern motors will shut themselves down at a certain heat point.
Q: What about brakes?
A: Good question, here is the concept, if you have 1,000 HP under the hood, you need 3,000 HP in the brakes to stop the car, and serious "rubber" (tires) to put it all to good use.
Q: If you can blast a car up to whatever, you need to slow it down even faster (feel the tug of the seatbelts).
A: Today that is precisely what you need, and as you know its a ton of power all over the place for occasional sporadic use. And a ton of money to deal with the wear and tear items for occasional use.
Q: It makes for great "halo cars" that hopefully sell the lesser vehicles.
A: Its precisely why manufacturers come up with massive HP ratings that you cannot use.
Q: It gets people to talk at the "pedestrian level" and generates buzz.
A: Precisely, it creates temporary buzz. Remember that back in the day the ceiling was 425 HP, even when the cars were packing more under the hood.