Thought Factory

Did you know? Steve Mc Queen would have been 80 this week! Do we have to tell you that he is still a very cool dude! Might as well enjoy a comprehensive photo gallery, and the Bullitt Chase. Bullitt, the movie is available on Blue Ray at Target (we don't have Target in Canada).

As you know we are Social Media / Social Networking / Social Autosphere supporters. This article caught our attention The Social Media Bubble, take a moment to review the article and especially the comments.

While we are on the "social thing" do some of the e-mails that you send seem to vanish on some misplaced broadband circling the planet. Fascinating how e-mails get transferred from the inbox to the lost mail broadband, when "something" lands in the inbox and the individual has to think or make a decision, send it to the lost mail broadband much easier.

Since a couple of weeks we have a "nostalgia group" on Twitter, with early morning exchanges on all sorts of old stuff, from Fortran programming, punch cards, crank mixers, ignition points, dwell meters, 14.4 modems. If you are on Twitter early mornings (usually 7 AM), send us your nostalgia thoughts and we will get the "convo" going.

This week we are reviewing a 2011 Kia Sorento, the Sorento is the first review that we are doing in English and French, stay tuned for the upcoming "Essais Routiers". Yes...we know...never a dull moment at Strada.

Have you seen the wing on the SLS AMG GT3 version? You have to wonder if it passed the flutter test!

From McKinsey....interesting commentary.

Automotive infotainment systems include telematics, navigation, and entertainment – offered as stand-alone or integrated units. Not surprisingly, the growing market for increasingly sophisticated products is attracting major players from the consumer electronics industry, including mobile phone and personal navigation device makers.

If you thought that you had seen everything.....think about this one Renault, Nissan, Daimler.

The F1 race is in Australia this Sunday, our friend @mavric35 has an impressive photo gallery of today's practice. What is really cool he had access to the pits, take a moment to review the photos.

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Wednesday

Mar242010

Intellectual / Emotional Appeal

Wednesday, March 24, 2010

Folks have been reviewing vehicles for decades, Tom McCahill being the father of the modern age auto review. Much of what we see today is similar to what was being done over 50 years ago when reviewing vehicles.

At a time of extreme information dissemination from a myriad of sources, vehicles are no longer or should no longer be a mystery. Or you would think so!

In an age of social networking and social autosphere, why are vehicles still reviewed very similar to what Tom McCahill was doing?

Some points that grasped our attention:

In Canada vehicles that "transcend" winter conditions have a compelling Intellectual/Emotional Appeal.
In Canada the financial package exerts an influence on the Intellectual/Emotional Appeal.
We all know that "novelty" plays a strong influence on the I/E A (intellectual/emotional appeal).

How does a vehicle get the I/E A going in Canada?

Ideally its new in the market...yes a new model works very well.
A vehicle that transcends winter....its AWD with all the safety elements to make driving in winter conditions seamless.
The vehicle has a compelling financial package to reinforce the I/E A, and facilitate the decision process.

What captures the Intellect?

Every individual has expectations, which vehicle captures the expectations.
We all have our own preferences towards specific features, be it Satellite Radio, Back Up cameras, Navigation.
What level of performance does the individual anticipate.
Being mindful of extreme product parity from the various offerings to grasp the intellect.

What captures the Emotions?