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Steve Jobs

On this Labor Day time well spent...a compelling speech

"Technology alone is not enough. It's technology married with the liberal arts, married with the humanities, that yields the results that makes our hearts sing.

Nowhere is that more true than in these post-PC devices...that need to be even easier to use than a PC, that need to be even more intuitive than a PC; and where the software and the hardware and the applications need to intertwine in an even more seamless way than they do on a PC.

We think we are on the right track with this. We think we have the right architecture not just in silicon but in the organization to build these kinds of products." 

The article



2012 Camry

Informative usual its worth a gazillion words...



Vroom Room 

Good Morning! 

First Vroom Room of the month with a long week end on the horizon, and reality lurking....

Come in make yourself comfortable we have cappuccino and biscotti this morning.

We hope you had an opportunity to watch Jack Layton's funeral, totally cool experience...with numerous messages for can agree or disagree with his politics, he was a cool guy...appreciated by Canadians. 

As usual the idealistic euphoria endures for a few days, then reality sets in with a variety of speculations, regarding Jack, his party, Canadian politics. 

Have you noticed the flap over "Canadian Pricing" by some US retailers with stores in Canada. In an age of social media it should take seconds to bring pricing disparities to the attention of retailers. Instead we keep on reading the same excuses over and over. In the meantime, yes the retail landscape is losing momentum in Canada, and yes the Canadian consumer is carrying an appreciable load of "credit".

You surely have noticed, or will notice that Lloyd Robertson did his final newscast, its a great opportunity for CTV to refresh their evening you think they will?

We had a unique opportunity to drive in the Canadian Prairies (the beginning of the Prairies) with a vehicle that we had reviewed, totally cool experience, the "flatness" of the landscape is initially disconcerting. We are working on a quick story for next week. The folks in that area have a saying "Its so flat that if your dog runs away, you can watch it run for 3 days".

In case you missed it, the Ford Panther platform has reached the end of the road at St.Thomas...what was special about the Panther platform? P71 Crown Vics (cop cars) and the Lincolns doing livery duty. 

August sales...Toyota is regaining its mojo, BMW is not blinking this year, Honda what do you expect them to say...

A bunch of old F1

Have a wonderful long week end...




With Labor Day on the immediate horizon...yes the Dog Days of Summer are done, with the post summer reality setting in...starting to make itself felt. 

Towards the end of the month Strada will celebrate its 5th anniversary, anyone that would have told us that what started out as a fun project would endure for 5 know the answer. Last year we shared our thoughts on our 4th What will we do this year? No idea yet...working on it...

"Realities" that caught our attention during the summer...


  • Social Media has lost that "special feeling".
  • Financial markets will continue their erratic (choppy) behavior?
  • Auto sales in Canada...will remain conservative to the end of the year.
  • Folks will seek to increase their positive cash flow, while curbing lines of credit.
  • Uncertainty will persist...upholding a sense of unease for many.
  • The leadership vacuum will persist.
  • More than ever you need to be your own editor.
  • Have we finally exported our "middle class".
  • Can "Boomers" truly retire like their parent did a generation before? 

What do you think?






Go for a ride...very cool.