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Tuesday
Nov182014

The MerBimAu Advantage

In case you forgot: MerBimAu = Mercedes-Benz, BMW, Audi.

Ever wonder with all the contenders in the luxury segment, many having exceptional products. They remain contenders on the periphery of the segment, while MerBimAu continues to have the largest share.

A quick overview.

 

 

 

Monday
Nov172014

Social Media Paradox

We have been proponents of the Internet for dealers literally from 20 years ago. Back when a web site was a novelty, e-mail went unanswered, and so on. Obvious we were on the cusp of social media from its early days of idealism (same as the internet) to now where its a rigid structure. 

It took how many years for dealers to have a strong internet presence, and to literally have a digital dealership? 

Yes you can ask the same question for social media.

If you go by the various "digital trends" that float around, come and go, are evangelised by various pundits. The entire retail auto business revolves around digital dealership, social media, smart devices, online chat, SEO, compelling content, BDC, and we can keep on going. 

If you are seeking eyeballs, mention "digital" and anything automotive, and the eyeball count just increased dramatically.

Here is the deal:

After 20 years many dealers rely on a host of 3rd party providers/suppliers for many aspects of their digital presence and activity. The same for their social media presence. In the early days of social media manufacturers took a strong interest in the "social". Like most instances of technology and automotive, a few years later the ROI could not be rationalised. Which led to "Lets go back to the traditional way of doing things".

Are we digressing?

In Canada, we have a record year in auto sales...never been seen before...ever.

How do dealers close deals and move iron? More important how does CMS (Citizen Main Street) close the deal? 

The digital aspect of the automotive intelligentsia would like you to believe that it was done over a smart device...and we could keep on going.

The brick and mortar side of the intelligentsia wants you to believe that its the multi million dollar facility, the special tools, the LED lighting.

Increasingly how does CMS close the deal? How does the dealer move the iron?

The decade old "sales event" / "private sale".

Think about this for a moment...in an age of social media, multi million dollar brick and mortar, savvy customers that spend hours online, inspired product, free flowing money.

Increasingly dealers need to hold a "3 day bazaar" to close deals, move iron.

CMS waits for the 3 day bazaar, especially the one near month end to close the deal.

If you are a manufacturer that needs an edge, have some dealers with fatigued facilities, do not have all the consumer financial tools, what do you do to move iron in a competitive environment.

Simple...hold regular 3 day bazaars...observe your Canadian sales go through the roof, month, after month.

 

 

Saturday
Nov152014

Crafting a Morgan

Totally cool...craftsmen describing how they build a Morgan.

 

Friday
Nov142014

Vroom Room

Good Morning!

Ring Brothers "Recoil" - 1966 Chevelle - Click on Photo for articleIts Friday, its the Vroom Room, make yourself comfortable enjoy the cappuccino and biscotti, join the conversation, leave a comment.

Yes...its the middle of the month, and time is the great equaliser for everyone. 

If you are seeking anything, literally anything use the "search feature" of our publication you might be surprised as to what will come up.

If you are an auto enthusiast, a gearhead, have an interest in cars. You have noticed that most folks are more interested in convenience, practicality, than fun in a vehicle. Its the new paradigm of having a "transportation appliance" than a vehicle that arouse the emotions and passion. 

Lets go a step further the connectivity of the vehicle, the connected safety, the infotainement will increasingly dictate the popularity of vehicles. 

Yes...anybody can make an "appliance" that goes from A to B with reasonable comfort, safety, and keep the occupants connected...what do you think. 

We always mention that you have to be your own editor. Have you noticed that when events capture the imagination everyone jumps on the "event wave" seeking a few nano seconds of fame, recognition, and the glare of the spotlight. 

If you live in a cold climate, hopefully winter tires are installed on the various vehicles that you use during the winter months. Whatever toys you have for the warm weather are stored away.

Looking for a 2015 primer, Business Week as an informative 2015 User Guide. 

This past summer we were in "ouch" territory for gas prices, while now gas seems positively cheap. There are a ton of folks speculating that with cheaper gas bigger vehicles will be more popular (they have constantly remained popular), while demand for smaller vehicles will decrease. This plays up to the folks that for one reason or another remain ambivalent towards electric cars.

In the meantime the Canadian budget is taking a hit, with a smaller surplus than anticipated a few months ago. When oil drops from $100 to $80 a barrel it makes a huge difference.

Yes...the various speculations could fill several hard drives or set up residence in "the cloud". 

 This week end is the Classic 24 Hour at Daytona.

 

 

Thursday
Nov132014

Kawasaki H2R

One wicked Ninja...with 300 HP