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Monday
Apr062015

The Technology We Use 

A couple of days ago we were reading that Microsoft is celebrated its 40th anniversary on April 4. It caught our attention of how quickly time passes, the immense leaps in all sorts of technology.

Then it sort of comes back home, and the thought of how did we get started with all this stuff?

Transistors:

Using transistors to build a capacitive discharge ignition system for a car, mounting it inside the car under the dash to protect the circuitry from the elements. Testing ti on a distributor machine, with worn out ignition points.

Today's ignition system are a quantum leap from a capacitive discharge system.

Cellular Phones:

It all started about 30 years ago, when a portable cell phone was the size of an attache case, with a coiled cord to the handset. They were installed in the trunk of a car, and the dial pad was on the handset.

Limited number of "cells",and calling ability. Today cell towers are all over the place.

The Motorola shoe phone was revolutionary, the Motorola Star Tac was a revelation at the time.

What do we use? A variety of iPhones from 4 to 6.

Computers:

If you remember the early PC's from 30 years ago with a 5 1/2 inch floppies, and having start up floppies to boot up the PC on MS-DOS. Yes you are of a certain age. Limited software with Lotus 123 being the workhorse of the day.

Laptops were the size of an attache case.

Its come a long way...similar to the usage of computers in cars.

As an aside the concept of digital computers started with Alan Turing.

Internet:

Dial up modems were the order of the day 20 years ago, with 56K being the fast connection. You probably used Netscape, and downloading IE required several hours. You had an e-mail address with few folks to communicate through e-mail.

Video was out of the question.

Today we run connections that are thousands of times faster, with seamless WiFi compared to the old routers.

Back in the day, broadband was on the horizon somewhere.

We jump from PC, to laptop, to tablet, to phone with a multitude of variations.

We use, a PC with a huge screen, laptops, iPad, and iPhones.

Most folks expect the connectivity of the home transferred to the car.

 

 

Sunday
Apr052015

Ferrari Daytona

Go for a ride in a 1973 Ferrari Daytona with a carbureted V12...

 

Sunday
Apr052015

Happy Easter

From all of us....

 

 

Saturday
Apr042015

McLaren P1 vs Porsche 918

A  memorable Head 2 Head, watch Randy Pobst have a ton of fun, see who wins...

 

 

Friday
Apr032015

Vroom Room

Good Morning,

 

The Vroom Room in a Garage Complex this morning.

Its Good Friday, its the Vroom Room, come in make yourself comfortable, we have cappuccino this morning, join the conversation, leave a comment.

Not to sound redundant, we have been telling you about the impact of low oil prices and the impact on the Canadian economy for some time now. Take a look at an opinion poll of Canadian executives.

From Ferrari a cool infographic of the Sepang F1 race.

In case you missed 2015 Canada Digital Future, which we believe is a must read, scroll down.

In case you never noticed, please go to our Welcome page to see the various publishing platforms we use for Strada on an ongoing basis. Not to honk our horn, perhaps we are unique in using several formats and platforms to publish our content.

Canadian Sales

Challenging climatic conditions, thousands of vehicles snowed under at Autoport (Halifax), pradigm shift in the oil patch made for an interesting March and 1st quarter.

At first blush its almost like VW with a 2,24 unit increase in March saved the day, since March sales increased by 3,046 units in Canada.

Considering the myriad of challenges it was a great month, and an impressive first quarter.

Cadillac CT6

You surely know that we are Cadillac fans, their latest offerings are world class. The CT6 is surely world class as a car, lets see what it does for the brand, and more important in sales pitted against formidable competitors. What do you think?

Why the garage this morning? from a few years back...the Strada Garage.

Our usual old race cars from the HMSA Spring Club Races 2015...enjoy.

 

 

Thursday
Apr022015

Why Do You Do It?

This morning we have The Colonel with us, he has not been around for some time, been a busy guy lately from what we hear.

Lets get him going with a few questions, and dispense with the niceties. Its a One on One with The Colonel.

Q: Colonel why do you do it?

A: Guys you mean Strada...simple PASSION, and after all these years there is even more passion.

Q: How much time do you spend/invest in Strada?

A: Depends on what is going on, a few hours...lets leave it at that.

Q: How come you are not a member of any club/association/guild?

A: Simple...STRADA is the publication, its the platform, agreed its a boutique publication. A free lancer needs to belong to "something" to provide a base, foundation. As you know we belong to Strada...

Q: You always mention that one needs to be their own editor, there are a myriad of pundits publishing on a myriad of platforms.

A: Absolutely, in some respects its a good thing (disseminating news), in others there is a ton of sh#t floating around. Fascinating when you apply pressure to "pedestrian" knowledge it quickly recedes.

Q: There's a ton of pundits disseminating pedestrian knowledge.

A: Its the nature of the Internet and Social Media there is a substantial layer of pedestrian knowledge being disseminated...that its probably disintermediating real knowledge. Think about that for a moment.

Q: Pedestrian disintermediating real...its thought provoking.

A: Yes ...it is..but for another time.

Q: You mention boutique publication...care to expand?

A: If an individual wants to read comments, editorials that will provoke their thinking they will find Strada interesting and informative, and incite them to be reflective. In essence Strada is not for everyone...its never been for folks that are seeking pedestrian knowledge.

Q: Perhaps at times you are too far ahead of the 8 Ball?

A: Yes...in some respects its not a good thing to attract more eyeballs. Its the editorial direction of Strada. We push the envelope, ask questions that raise a thought process.

Q: Your thought leadership might intimidate some folks?

A: Sure it does...not the best for eyeballs, but great to uphold the editorial position. We have not wavered in countless years now.

Q: Being ahead of the 8 Ball provides a competitive advantage in the auto business.

A: That's what its all about, its a competitive business, everyone is seeking an advantage. By the time its pedestrian knowledge its no longer ahead or an advantage...need I say more.

Q:Some folks might have a challenge grasping being ahead.

A: Sure they do...the reason we are a boutique publication.

Q:Do you have some examples of being ahead.

A: Wow that's a loaded question. 1- We mentioned a few months ago that low oil, low CDN dollar, presumed cheap gas, higher food prices were on the immediate horizon...most folks were talking about cheap gas presumably saving consumers a ton of money. 2- Long loan terms provide mobility not ownership...most folks relate long loan terms to longer lasting vehicles.

Q: Do you rattle cages?

A: If sharing prescient thinking, being on a thought leadership vector rattles cages, let the folks that feel rattled catch up and get ahead of the 8 Ball.

Q: Its still PASSION?

A: Absolutely...a ton of passion.

 

 

 

Wednesday
Apr012015

2015 Canada Digital Future

If you are conducting business in Canada its a must read.

From comScore...

This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.

 

 


Tuesday
Mar312015

Cars and Privacy

Back in the day of "mechanical cars" (if you were around during those days) they were a freedom machine, the social media platform, and the driver was 110% responsible for action of the car.

There was a genuine sense of independence and obvious no one was watching you. Especially "Big Brother". 

With the advent of computers, they early versions that simply controlled the engine, and the interaction between the engine and transmission. At the time this was innocent, and did not infringe on the freedom aspect of the car. 

As we inexorably progress towards the self driving car. You can quickly imagine the myriad of "black boxes" capturing data and transmitting data. Especially on your behavior in the car (vehicle). 

Agreed...your smart device is doing similar actions, but you can turn it off.

At some point if you get in an awkward or precarious situation with a car, "Big Brother" can instantly download your precise actions...need we say much more.

If you are travelling from A to B, again "Big Brother" can follow you, how fast you are going, what location and time. 

If you absolutely need to be connected:

Its probably a good thing, since you want "Big Brother" to look over you, on top of looking over you with your smart device. 

If you prefer to be disconnected:

You will certainly not appreciate knowing that several "black boxes" are constantly acquiring data as to what you are doing in the car. Not that you are doing anything untoward, unlawful; simply the idea that "Big Brother" is watching you.

If you have been reading Strada for a while you surely know where we stand, yes....DISCONNECTED. You can let you imagination roam for a moment and conjure a multitude of ramifications.  

We agree the Sunday morning motorcycle ride is priceless.

Here is the deal:

Perhaps some day we will see an ad for a car commanding a premium price that goes:

Offered 20XX Widget disconnected and free, no navigation, no satellite radio, no integrated emergency calling, no LTE, no Wifi, no lane departure, no adaptive cruise control...and more. A car that you actually have to drive to enjoy your freedom.

What do you think?

 

 

Saturday
Mar282015

Fab Fours Jeep Legend

Its does not get much more radical than this...get a walk around with Jay Leno.

 

 

 

 

Friday
Mar272015

Vroom Room

Good Morning!

Night Shot - Action Express Corvette DPIts the last Friday of the month, its the Vroom Room, come in make yourself comfortable, enjoy the cappuccino and biscotti, join the conversation.

Last Saturday for a good while it sure looked like Porsche was going to clean up the GTLM class at Sebring. Yes...we are Corvette fans, and what a pleasant surprise when Corvette won the class. You know the saying "It ain't over till its over".

If you live in the GTA the cable companies currently offer poor coverage of motorsports...let's leave it at that. Accompanied by superb coverage of a myriad of never ending commecials.

Last week we shared our thoughts on Leadership Reality, this week a few events merely reinforced our position. Mind boggling what many folks do...truly WoW moments.

If you are in the auto business, if you are considering the purchase of a car, you must read "Making Car Buying Less Loathsome"...just scroll down to yesterday.

As we always mentioned, we review vehicles that attract our attention for one reason or another. Observing pundits reviewing vehicles they "do not like" for whatever reason is fascinating. Especially when the ego start emerging in the review.

If you are in Canada check out the Lifestyle Lookup...just enter your postal code. Its an interesting segmentation of Canadian postal codes.

The Jeremy Clarkson fracas at Top Gear...the classic case of putting too much of your ego, brand, where it does not belong...autotainment pushing all the limits.

Think of this...

The small block Chevy is 60 years old.

The 55 Chevy is 60 years old.

Our usual old race cars from the 1965 Sebring 12 Hours, read the story, view the photos from 50 years ago.