Are we surprised...not really! With the aggressive advertising activity during CIAS in Toronto it was either a strong month, or everyone was playing catch up.
Seems they were all trying to catch up!
Not to sound robotic, last year was an exceptionally strong February, and a leap year with an additional day. Similar to January perhaps a little too strong. This year its a strong February, and an impressive first 2 months.
Although it still begs the question: What happened?
The simplest answer is that CSM (Citizen Main Street) is more conservative, and prudent. It should not come as a surprise, and should have been expected.
Think about this for a moment same as last year at the end of February Chrysler is # 1 in Canada.
MerBimAu's traction control light is flickering...lets see how much traction it gains.
We agree, VW is nibbling away at someone's lunch.
The Koreans hit a bump in the road, but after so many consecutive months of smooth sailing, perhaps it was to be expected.
The Detroit 3 are holding on, gaining traction in a competitive market with the light truck market on a upward trajectory.
The Japanese are surprising by their collective lacklustre performance after 2 months.
One question to reflect: There was an auto show in Montreal in late January, and auto show in Toronto in mid February with millions disbursed by the various manufacturers to have a presence at these show. Sales are down from the previous year for 2 consecutive months?
Lets see what March brings...how it will develop, as well as the various PR/pundit spins that will be disseminated.