You surely remember reading about the myriad of "guilds" that existed a few centuries ago?
If you look around you, you will uncover traces of medieval guilds in the age of social media. Agreed...some vestiges of guilds that disseminate meaningful knowledge remain a positive influence in 2015.
Lets take a look at a 2015 guild, and yes you can fill in your own names.
The guild of XYZ is comprised of abc members who are all engaged in the activity of making/selling/servicing/advising on the particular widget. The guild has its own rules and regulations to ensure that the members don't step out of line, and offer value to customers.
The guild has its own publication to communicate with its members, and control the message.
Anyone who favorably serves or accomodates the guild is drawn into the inner circle.
Looking around you, you will quickly notice medieval guilds in 2015.
The reality...with social media each customer is becoming a "guild of 1" empowered and enabled.
The other reality...the established guilds are inexorably becoming detached from the "customer".
Look at enterprises that are not part of a guild, with activites that do not support guild like behavior. While treating the customer as a guild of 1.
What do you think?